Print, Prepare and Mail in One Coordinated Project
Direct Mail Printing and Mailing Services
Catalog Kings coordinates printing, addressing, postal preparation and distribution for catalogs, postcards, brochures, newsletters and other direct-mail campaigns.
One Team for Print Production and Mailing Preparation
Based in Hartsville, Tennessee, Catalog Kings brings prepress, printing, binding, finishing and mailing support into a coordinated production plan. Our company capabilities overview includes team information, production details and links to manufacturer coverage. Contact our office Monday–Friday, 8:30 a.m.–6 p.m. Central, to discuss your campaign specifications and target dates.
Direct Mail Support from File to Mailstream
A direct-mail campaign has more moving parts than printing alone. Artwork, quantity, list condition, personalization, postal class, postage, delivery goals and any separate shipments must work together. Our mailing department can review those requirements as part of the same project that produces the printed piece.
Catalog and Booklet Mailings
Coordinate catalog printing, binding, addressing and mailing without handing the project between unrelated vendors.
Postcards and Flyers
Produce promotional pieces for customer acquisition, offers, announcements, events and follow-up campaigns.
Brochures and Newsletters
Plan printing and mailing for folded or bound communications sent to customers, members, donors or prospects.
Multi-Piece Mailings
Discuss inserts, multiple catalogs, polybagging and other project-specific ways to keep campaign components together.
Mailing Department Capabilities
List and Data Coordination
Work with an established customer list, discuss requirements for a new list, and identify the data fields needed for addressing or personalization.
Addressing and Mail Merge
Inkjet addressing and mail-merge needs can be reviewed alongside the printed format and approved campaign specifications.
Postal Preparation
Our mailing team considers current postal requirements, mail class, piece design and preparation needs before the mailing plan is finalized.
Polybagging and Distribution
Multiple catalogs or components may be polybagged when appropriate. Parcel shipping, mass mailings and separate distribution destinations can also be discussed.
Important: final postage, postal class, eligibility, preparation requirements and mailing schedule are confirmed for each project after the piece and list are reviewed.
Targeted Direct Mail for Customer and Prospect Campaigns
Catalog Kings provides direct-mail printing and mailing support for catalogs, postcards, brochures and newsletters. Start with the audience and the action you want readers to take, then coordinate the printed format, address list, offer and mailing schedule. Our team can review your existing list requirements or discuss options for a new list during estimating.
How do we plan a custom postcard campaign?
Define the audience, offer, response destination, quantity and desired delivery window. Confirm postcard size, paper and addressing space with the mailing team before finalizing the design. Supply both sides of the artwork for review and test any QR code at the printed size. Include printing, list costs where applicable, preparation and postage when comparing campaign budgets.
What makes a direct-mail campaign targeted?
A targeted campaign uses an audience selected for the offer, rather than treating every recipient the same. Your plan might distinguish existing customers from prospects, or separate customer groups by geography or product interest. Document the selection criteria, available data fields, exclusions and required versions. Ask which list and personalization options fit the project before purchasing data or building final artwork.
Can catalogs and flyers be distributed in the same campaign?
Catalog Kings can discuss printing and distribution for multiple campaign pieces, including catalogs and flyers. Identify whether the pieces should travel together, mail separately, or ship in bulk to different locations. Format, weight, packaging and postage need review before the distribution plan is approved. Explore our catalog printing services and binding and finishing options while planning the printed pieces.
Is the mail date the same as the delivery date?
No. The mail date is when the prepared campaign enters the postal system; delivery follows. Share your desired arrival window early so printing, approvals, mailing preparation and the postal plan can be coordinated. Confirm the proposed schedule with the team, and avoid placing a time-sensitive offer on artwork before those dates are reviewed.
What should we check before releasing the mailing?
- Confirm the approved audience, final record count and customer-provided exclusions.
- Review artwork, contact information, offer dates and the response destination.
- Approve addressing and any personalized fields against representative records.
- Confirm postage, the target mail date, sample copies and separate shipments.
- Assign responsibility for monitoring inquiries after the campaign begins.
Request a direct-mail campaign estimate. Include the piece format, quantity, list status and delivery goals; an approved production plan can then bring printing and mailing together.
How a Direct Mail Project Works
- Define the campaign. Share the audience, quantity, format, offer, target mail date and delivery goals.
- Review the piece and list. Confirm finished size, page count, paper, binding or folding, list format, addressing and personalization.
- Choose production specifications. Approve printing, finishing, mailing preparation, postage and any separate shipments.
- Proof the artwork and data. Review the printed piece and any provided addressing or personalization proof before production.
- Print and prepare. Catalog Kings produces the piece and completes the approved addressing, sorting or packaging steps.
- Mail or ship. The finished campaign enters the mailstream or ships according to the approved distribution plan.
Plan the Campaign Before You Price It
The most useful quote includes more than a quantity. Send the information you already have, and we can identify missing production decisions.
- Finished size, page count and quantity
- Paper, color, coating, folding and binding requirements
- Mailing-list record count and current file format
- Variable fields, versions or personalized content
- Desired mail class and target mail date
- Any samples, seed records, office copies or separate shipments
The catalog printing checklist can help organize specifications for a mailed catalog. You can also review our broader commercial printing services or contact Catalog Kings with questions.
Measure Your Direct Mail Response
Choose the response you want before the piece is designed: a quote request, a phone call, a purchase or an event registration. Give readers one clear next step and a destination that matches the offer.
A dedicated landing page, campaign-specific QR code or offer code can help connect responses to a mailing. Agree on tracking with your marketing team before printing, test the destination on a phone, and keep the page available throughout the campaign.
Compare qualified inquiries and sales with the full cost of printing, preparation and postage. Keep the mailing date, audience, quantity and offer with your results so the next campaign can be evaluated against the same measures.
Direct Mail FAQ
Can Catalog Kings print and mail the same project?
Yes. Printing, finishing, addressing, postal preparation and distribution requirements can be coordinated as one project.
Can you use our existing customer list?
Yes. Share a sample of the list structure and the required fields during estimating. List quality, record count, suppression needs and personalization requirements should be reviewed before production.
Can you help with a new mailing list?
Catalog Kings can discuss options for obtaining a list based on the campaign’s target audience. Available selections, permitted use and pricing depend on the requested data.
Can the printed piece be personalized?
Addressing, mail merge and other variable-data needs can be reviewed. The artwork, data fields, matching rules and proof requirements must be defined before production.
How much will postage cost?
Postage depends on the piece, weight, mail class, list, preparation and current postal requirements. Final postage is calculated after those details are available.
How early should we start?
Start while the design and list are still being prepared. Production and mailing schedules vary by format, quantity, finishing, data readiness, proof approval and postal plan.
Plan Your Next Direct Mail Campaign
Send the piece specifications, quantity, list count and target mail date you have. We will help identify the remaining decisions needed for an accurate production plan.