Print, Prepare and Mail in One Coordinated Project
Direct Mail Printing and Mailing Services
Catalog Kings coordinates printing, addressing, postal preparation and distribution for catalogs, postcards, brochures, newsletters and other direct-mail campaigns.
Direct Mail Support from File to Mailstream
A direct-mail campaign has more moving parts than printing alone. Artwork, quantity, list condition, personalization, postal class, postage, delivery goals and any separate shipments must work together. Our mailing department can review those requirements as part of the same project that produces the printed piece.
Catalog and Booklet Mailings
Coordinate catalog printing, binding, addressing and mailing without handing the project between unrelated vendors.
Postcards and Flyers
Produce promotional pieces for customer acquisition, offers, announcements, events and follow-up campaigns.
Brochures and Newsletters
Plan printing and mailing for folded or bound communications sent to customers, members, donors or prospects.
Multi-Piece Mailings
Discuss inserts, multiple catalogs, polybagging and other project-specific ways to keep campaign components together.
Mailing Department Capabilities
List and Data Coordination
Work with an established customer list, discuss requirements for a new list, and identify the data fields needed for addressing or personalization.
Addressing and Mail Merge
Inkjet addressing and mail-merge needs can be reviewed alongside the printed format and approved campaign specifications.
Postal Preparation
Our mailing team considers current postal requirements, mail class, piece design and preparation needs before the mailing plan is finalized.
Polybagging and Distribution
Multiple catalogs or components may be polybagged when appropriate. Parcel shipping, mass mailings and separate distribution destinations can also be discussed.
Important: final postage, postal class, eligibility, preparation requirements and mailing schedule are confirmed for each project after the piece and list are reviewed.
How a Direct Mail Project Works
- Define the campaign. Share the audience, quantity, format, offer, target mail date and delivery goals.
- Review the piece and list. Confirm finished size, page count, paper, binding or folding, list format, addressing and personalization.
- Choose production specifications. Approve printing, finishing, mailing preparation, postage and any separate shipments.
- Proof the artwork and data. Review the printed piece and any provided addressing or personalization proof before production.
- Print and prepare. Catalog Kings produces the piece and completes the approved addressing, sorting or packaging steps.
- Mail or ship. The finished campaign enters the mailstream or ships according to the approved distribution plan.
Plan the Campaign Before You Price It
The most useful quote includes more than a quantity. Send the information you already have, and we can identify missing production decisions.
- Finished size, page count and quantity
- Paper, color, coating, folding and binding requirements
- Mailing-list record count and current file format
- Variable fields, versions or personalized content
- Desired mail class and target mail date
- Any samples, seed records, office copies or separate shipments
The catalog printing checklist can help organize specifications for a mailed catalog. You can also review our broader commercial printing services or contact Catalog Kings with questions.
Direct Mail FAQ
Can Catalog Kings print and mail the same project?
Yes. Printing, finishing, addressing, postal preparation and distribution requirements can be coordinated as one project.
Can you use our existing customer list?
Yes. Share a sample of the list structure and the required fields during estimating. List quality, record count, suppression needs and personalization requirements should be reviewed before production.
Can you help with a new mailing list?
Catalog Kings can discuss options for obtaining a list based on the campaign’s target audience. Available selections, permitted use and pricing depend on the requested data.
Can the printed piece be personalized?
Addressing, mail merge and other variable-data needs can be reviewed. The artwork, data fields, matching rules and proof requirements must be defined before production.
How much will postage cost?
Postage depends on the piece, weight, mail class, list, preparation and current postal requirements. Final postage is calculated after those details are available.
How early should we start?
Start while the design and list are still being prepared. Production and mailing schedules vary by format, quantity, finishing, data readiness, proof approval and postal plan.
Plan Your Next Direct Mail Campaign
Send the piece specifications, quantity, list count and target mail date you have. We will help identify the remaining decisions needed for an accurate production plan.